Facebook Campaign

    Memory Matters - Utah began four years ago as grass roots organization when its founder Luann Lundquist saw a vacuum being created by the national Alzheimer's foundation closing its doors and leaving the region. Until March it was known as the Alzheimer's and Dementia Society and is the final stages of  the re-branding process. The overall vision and mission is to reduce loneliness and isolation among individuals with memory issues and their caregivers. They engage the public through activities, support, education and consultations and besides a weekly newsletter, their Facebook presence is the primary means of contact for many of their supporters.

Potential Likes

     Sarah Bravingdon - Sarah is 65-year-old house wife from Santa Clara, Utah. As a mother of five and a devoted housewife for over 45 years, she always maintained a beautiful home, kept her family from flying off the rails and in recent years had taken more time in the outdoors biking, hiking and dreaming of hanging up her apron for retirement with her husband. Suddenly, her husband Richard was diagnosed with early onset Alzheimer's and she found herself in the caretaker role full time again and in demand 24 hours a day. After learning about the education and caregiver respite services at Memory Matters, Sarah quickly became a Facebook like and enjoys hearing about unique ways to care for herself in times of stress and reading lessons for handling this new and challenging phase of her marriage. A common them among caregivers is the overwhelming sense of loneliness and seeing stories from around the nation from women in similar situations can be extremely comforting for.

    Clyde Dallas Munford - Mr. Munford spent 40 years as a dairyman in the small Nature Hills Farm manufacturing company of Enoch, Utah. Day in and day out for decades he made the 47 minute commute to work mixing creamers and filling bats and always with an infectious smile. Never a cross word had been said about Clyde and his dedication to purpose and family had always served him well. Not long after her 70th birthday, while on vacation in Jackson Hole, Clyde's wife Darlene began exhibiting symptoms of dementia and they returned home to St. George to settle in and adjust to the changes that her condition demanded. Memory Matters became instrumental in helping him find caregivers and services that helped ease the final years of her life. He religiously attended group meetings and senior center activity days with her and found a new dedication that endured til her passing. As an avid supporter of Memory Matters, Clyde continues to volunteer consistently and watches their Facebook feed for upcoming events and ways to lend a hand.

      Madeline Mayhew - Madeline is a 69-year old retiree from the Washington County school district where she was a "don't mess with chef" lunch lady for a local high school. She is also a widow. They were they talk of her small town when she married her husband five decades ago. After all, he was 13 years her senior, but they were completely in love and as it turns out, it was just a number and they were definitely soulmates. Their were almost no limits to the years they spent together until he started facing ailments that naturally began hitting him well ahead of her. Standing by his side until the end, she cherished every second of her family that everyone else was so quick to bet against. Upon his death a large hole of time was opened up in her daily schedule and the lack of stress and constant activity was almost haunting to Madeline. She was looking for a chance to get involved and Memory Matters become the logical place to help serve. For the last five years of being caregiver to her husband she developed many skills and the necessary patience to be a loving activity coordinator. The group of Alzheimer's patients and workers at Memory Matters have become her family now and their Facebook page often shows examples of her hard work. She checks it often for quick quotes of inspiration and for photographs of any special events.


   Keeping my three main demographics of caregivers, supporters and the diagnosed in mind, I would like to develop a plan that specifically targets each on a regular weekly schedule. When I began to work with the group, its page had 649 likes and I became 650. They already have a base of supporters that know what to expect and appreciate the dedication Luann and some volunteers have shown for the page. Caregivers are usually looking for inspirational quotes to uplift their spirit or helpful education to help them accomplish their duties. Supporters might be looking for a way to volunteer and some articles to help them find services and agencies with a regional viewpoint could be helpful.

 

    The agency has just begun to explore the many avenues of social media and one of  my objectives would be to help them keep their branding consistent across the many platforms. The cover photo used on the Facebook page and their Twitter feed above, uses a variation of the company masthead, but the color scheme, size, and location are all different. It also doesn't give any indication as to geographic location, which could be useful in gaining more local support. I would love to take an original photograph that helps establish them locally and represent the company purpose. Perhaps a sunset pic of a loving couple at the red rock arch? Additionally, a recognizable profile pic that could be utilized for both platforms could be developed and used on the Instagram account they plan to create in the future. Coming up with new and exciting posts on a weekly basis may be difficult for the company because they rarely have high publicity events or major transitions, but a consistent system of posting with a caring, loving voice, could become a page for the thousands locally afflicted and their providers to enjoy and rely on.